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Murdock Solon Architects completed the first North American branch of the high-end European chocolatier 2beans. Located right off of Grand Central Station at 100 Park Avenue, the flagship shop accommodates both a chocolate bar and coffee bar on the first floor with additional seating on the mezzanine level.
As the flagship location, 2beans desired a high-end, modern aesthetic to establish a reputation of quality. Therefore, Murdock Solon Architects proposed custom millwork, original artwork, and new product photography.
The final brand prototype included rich smoked chestnut millwork displays throughout the space with complementary dashes of the brand’s signature orange on feature walls and backlit panels. Iridescent mosaic tiles and die-cut stainless steel signage added warmth and depth to the 18-feet-high retail area. The coffee bar featured a creamy white marble counter.
Careful consideration was given to maximizing space for the hundreds of chocolate bars, specialty gifts, fresh baked goods, and convenience snack items while maintaining a comfortable shopping experience. The mezzanine level offered comfortable seating complete with a fireplace for a cozy environment.
Location: 100 Park Avenue; New York, NY 10017
Year Completed: Winter 2012
Architects: MSA – www.murdocksolon.com
Principal-in-Charge: Kelly Solon
Project Architect: Elizabeth Wu
Project Team: Joshua Morgenstern, Shea Murdock, Lisa Ileka
Structural Engineer: Severud Associates
MEP Engineer: Gabor Szakal Consulting Engineers PC
General Contractor: Certified of NY
Photos: Frank Oudeman