Apple’s Cupertino Campus Will Have an “Observation Deck”

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Apple's Cupertino Campus Will Have an

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Apple's Cupertino Campus Will Have an "Observation Deck" For Fans

According to the plans, Apple aims for the visitor’s center at 10700 N. Tantau to “create a public face of the Apple Campus 2 that reflects Apple’s business and design practices, and allows for a long-term presence in Cupertino.” (Neighbors will be glad to know that a screen will block views onto an adjacent single-family-home community.) Parking will be mostly below grade with 684 spaces, with elevators taking visitors into the center.

Interestingly, the plans seem to suggest that Apple would be selling its products in the space, though it’s unclear if it would operate as a full-line Apple Store. Cupertino somewhat famously does not have an Apple Store; a retail operation at the current 1 Infinite Loop headquarters sells some Apple merchandise — but not the company’s electronics line.

Robert Lawson Brown, a longtime Apple enthusiast and member of the Silicon Valley Macintosh Users Group, said he could see himself visiting the center when relatives come to visit. “I think that Apple executives recognize that there is general public interest in corporate buildings as works of art and centers of technological culture,” he wrote in an email. “Back thirty years ago, when I worked at the Fairchild Research Center, there was no reason to make a special trip to view a corporate headquarters, because all such buildings were bland boxes surrounded by parking spaces. Now, however, corporate buildings are being given design identities.” []

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