Bjarke Ingels’s portfolio can now be viewed as an online game called Arkinoid, which is an updated version of the classic (and similarly-named) arcade game, Arkanoid (1986). Of course it can—it was only ever a matter of time. That is meant as a relatively value-neutral statement, but inevitably it can also serve as a sort of Rorschach test for how you feel about the Danish architect. The whole thing is at once playful, pointless, childlike, simplistic, amusing, and glib, and whatever combination of those things that you see in the game probably also applies to the Bajrke Ingels Group’s work.
All of which is fair enough. A game in which you bounce a ball off the icons for Ingels’ various projects configured in different layouts, which is all Arkinoid is, cannot be expected to contain deep rhetorical powers. But the whole site, amusing though it may well be, hints at the discursive limits of Ingels’s approach to architecture: Can all this surface cheerfulness really explain every project the increasingly omnipresent company takes on? […]