Design and fashion concept store in Berlin / KONTENT

0
Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography
Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography

The main concept created by KONTENT brings a new approach to product display that thinks outside the norm of standard wall mounted shelves. Designers wanted shop to be a paraphrase of a wardrobe in which you enter. The result is a large, self-supporting structure made of scaffold beams and as the shop name NO WÓDKA suggests it breaks through the typical stereotypes with the interior design following this rule.

Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography

Store space has been divided into two spaces: moveable front, and fixed, solid back. The front space consists of movable elements such as a counter, cabinets and shop window arrangement that can be connected, disconnected and shifted depending on the store needs.

Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography

Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shops interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load. The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow play in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.

Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography

Interior walls as well as the main steel structure are painted white to highlight products, which offer a neutral background for future exhibitions. The scaffold installation provides rails for clothes, and supporting for shelves where ceramics or jewellery can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area.

Design and fashion concept store in Berlin / KONTENT
© Zajaczkowski Photography

The aesthetic value of the industrial structure forms an intriguing space, within which people can enter off the street. As scaffolding is a temporary structure there are no elements fixed to the walls. The flexible layout can be reconfigured and transformed into many different purpose eg. exhibition, cat walk, fair, dance floor or workshop space to fulfill the store profile. Scaffolding construction is easy to assemble as two people assembled it within two days. The only thing you need is a scaffolding key.

Project Details:
Location: Berlin, Germany
Type: Retail
Architect: KONTENT / Monika Ryszka, Marcin Giemza – www.kontent.com.pl
Collaboration: Jakub Kubiński
Status of project: completed in 2014
Usable floor area: 86 sq. m
Photos: Zajaczkowski Photography – www.zajaczkowski.eu

LEAVE A REPLY

Please enter your comment!
Please enter your name here