DIA Hotel image problem

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DIA Hotel image problem

DIA Hotel image problem

Denver International Airport has an image problem. This fall, in honor of twenty very successful years, the airport introduced a new abbreviation — DEN, rather than DIA, which lines up with the FAA abbreviation but defies two decades of usage — as well as a new logo based on the iconic tent roof of the main terminal. And now, finally, the airport has the hotel that was promised from the very beginning. But the 500-room Westin Hotel and Conference Center, which opened Friday, blocks the view of that roof with the massive, hulking shape of…

A bird, according to global architecture firm Gensler, which designed the hotel. “Building upon imagery of flight and aviation, the sleek form resembles a bird with its wings extended as it hovers above the public plaza, framing and ascending the acclaimed tents of the Jeppesen Terminal,” the Gensler website says optimistically.

A bird, according to global architecture firm Gensler, which designed the hotel. “Building upon imagery of flight and aviation, the sleek form resembles a bird with its wings extended as it hovers above the public plaza, framing and ascending the acclaimed tents of the Jeppesen Terminal,” the Gensler website says optimistically. […]

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