The leading producer of exclusive wooden flooring, Dinesen, turned to OeO to help conceive and design their showroom in a historic setting next to the Copenhagen lakes. Here, OeO created a unique universe that captures the Dinesen spirit and transforms it into a fully embracing spatial experience.
The 600m2 showroom is divided into two parts. One section highlights the exclusivity of the long and wide solid wooden planks that Dinesen is especially celebrated for. Entering is like visiting a private apartment complete with ballroom, dining area, library and custom-made kitchen and wine cellar. Throughout, the colour tones of the walls are inspired by the subtle artistic mastery of Danish painter Vilhelm Hammershøi (1864-1916).
The other showroom section offers a playful, raw-edged universe that reflects a more creative aspect of the Dinesen concept, featuring planks in a variety of dimensions, hues and finishes.
The gallery space is defined almost throughout by a huge wooden structure, which offers a play of light and shadow. There is also a reception area inspired by the cubicle coffee counters of the Tokyo street coffee. The essence of the Dinesen universe is further emphasised by the many bespoke details, the fine craftsmanship and the handcrafted wooden furniture and structures, which have all been designed especially for Dinesen by OeO.