The Swiss architecture and design practice Evolution Design, in close collaboration with the client Swiss Life, created 46 individual 2.5-4.5 room maisonettes and flats with a unique concept.
The aim was to develop flats, which would go beyond the functionality and offer an ideal added value as well as have their own identity. This approach responds to the increasing need of individuality and plurality in our current society. Therefore the development of KISS’s design put the future tenant and his personal lifestyle at the centre of its thinking.
However, the prerequisite for this was an intensive market research study of the area, its infrastructure, its typical employers and their income class. This knowledge, together with the Sinus-Milieu Model, helped gathering potential customers of similar lifestyles and perceptions into three specific target groups.
The result was a bold concept of individual maisonettes with striking interior designs. The tenant is given the choice between three exemplary apartment types offering individual experiences. This creates a whole new living concept enabling the choice between apartments based on identical layouts but with their own character, carrying names such as CLASSIC, INDUSTRIAL and FUNKY.
The two-storey spaces in the maisonettes offer an imposing stage bringing out the distinctive
characteristics of the apartment types.
Funky, for example is for (K)Cool , Insiders, Snowboarders and Surfers/Sea-lovers (K.I.S.S.). In the
Funky flat the bathroom has a porthole window and graffiti graphics on the open plan living room
The Classic Maisonette offers a more (K)Cultured, International, Subtle and Style conscious feel
(K.I.S.S.). Wooden floors and light, matching colours in the kitchen, bathroom and living / eating
room offer a fresh, comfortable space.
The INDUSTRIAL tenants are (K)Clear Industrial, Sovereign and Sympathetic (K.I.S.S.). Clear and
contemporary exposed concrete, stainless steel in the kitchen and plywood panels add their own
character to this flat.
Until now, urban, middle class individuals had very little opportunity to fulfil their dream of an individualistic home. Evolution Design has proved that it is possible with its project KISS to create an innovative and successful product within attractive market prices.