On 27 January 2015, de Bijenkorf launched an Artist in Residence project, entitled ‘Room On The Roof’. The department store has invited artists, writers, musicians, architects and designers to take part in the program. Artist Maarten Baas was the first to use the studio. During the launch, the full program for 2015 was unveiled together with the first screening of an introductory film by Artist and Creative Director, Christian Borstlap.
Room On The Roof is located in the small tower on de Bijenkorf in Amsterdam, a unique spot in the historic heart of the city that has been converted into a cultural haven. Together with the Rijksmuseum in Amsterdam, de Bijenkorf has invited national and international artists to work on their projects in the studio, ranging from performances, poetry and light art to dance, music, film and photography.
Room On The Roof is fully equipped for the artists, with a telescope for enjoying panoramic views of the city, a bed for dreaming, a special menu for meals, and its Dam Square location providing a source of inspiration. The works resulting from time spent in Room On The Roof will be shared with the public. This could be through an exhibition in the store windows, an online live performance or an installation in or around de Bijenkorf. The program will also be tailored to major events taking place in Amsterdam and involve collaborations with cultural institutions across the Netherlands.