Architects: Glamo Studio
Area: 83 m²
Year: 2019
Photographs: Glamo Studio
City: Seoul
Country: South Korea
A Playground Brewery Pop-up Store, designed by Glamo Studio, embodies the brand’s mission to deliver refreshing beer and evoke joy through the slogan “Drink Better, Play Better.” As a rising player in the Korean craft beer industry, Playground Brewery wanted to create an engaging space where people could enjoy beer in a fun, relaxed setting. Glamo Studio developed the pop-up store, Playground Supermarket, to resemble small, nostalgic hole-in-the-wall shops where people used to buy snacks. The design incorporates stacked plastic boxes, merging the concepts of a supermarket and playground, to create an enjoyable and playful environment for beer lovers.
Playground Brewery was founded with the aim of delivering refreshing beer and helping customers rediscover pure joy through a sip of delicious beer in its stores. With the slogan “Drink Better, Play Better,” Playground Brewery provides entertaining spaces for consumers seeking fun, quickly becoming a notable player in the Korean craft beer industry.
For Playground Supermarket, a pop-up store by Playground Brewery, Glamo Studio developed a unique space and branding strategy that allows more people to enjoy beer in a playful, relaxed supermarket and playground setting.
The design reimagines the nostalgic feel of small, hole-in-the-wall supermarkets where people would buy snacks, integrating this atmosphere with the brewery’s offerings. To merge the supermarket theme with beer, familiar plastic boxes were stacked, creating a space that blends the essence of both a supermarket and a playground.
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Project Location
Address: 130 Yanghwa-ro, Seogyo-dong, Mapo District, Seoul, South Korea
Location is for general reference and may represent a city or country, not necessarily a precise address.
The Playground Brewery Pop-up Store by Glamo Studio is a brilliant interpretation of nostalgia, combining playful design with a unique beer experience. The concept of merging a supermarket’s charm with a playground atmosphere is both innovative and inviting. It truly captures the essence of enjoying craft beer in a fun and relaxed environment. Excellent work showcasing the creativity in hospitality architecture!